On this page
99acres lead integration means every enquiry on your 99acres listings reaches your CRM automatically, with the buyer's name, phone, listing and enquiry time, and gets assigned to an agent without anyone downloading a sheet. Done properly, the buyer gets a WhatsApp reply and a call while they are still looking at your property.
This guide is for brokers, agency owners and marketing heads who list on 99acres but still copy leads from the portal dashboard or email into Excel or a WhatsApp group. The same steps work for MagicBricks, Housing.com and OLX if you list there too.
99acres lead integration puts every portal enquiry into your CRM with name, phone, listing and time, then assigns it and sends a WhatsApp welcome. A weekly count check confirms nothing is missed.
- Manual 99acres downloads delay first contact and hide which agent owns each enquiry.
- Sync name, phone, listing, enquiry time and source on every lead.
- Auto-assign by listing or project, then send an instant WhatsApp welcome.
- Reconcile portal enquiry counts against CRM leads every week.
Why manual 99acres downloads lose leads
A buyer looking for a 2 BHK rarely enquires on one listing. They tap "contact" on four or five properties across portals in the same evening. Whoever calls first, with the right details, usually sets the conversation.
Manual downloads work in batches. Someone checks the dashboard in the morning, again after lunch, and maybe once at night. On Sundays, festival days and busy site-visit days, the gap gets longer.
Then there is ownership. When leads sit in one person's email or phone, nobody else knows they exist. If that person goes on leave or leaves the firm, the enquiries go with them.
Finally, you cannot answer the one question that matters at renewal time: did 99acres actually bring you site visits and deals? Without a source tag on each lead, that answer is a guess.
| What happens | Manual download | Automatic capture into CRM |
|---|---|---|
| When the team sees the lead | When someone checks the dashboard or email | As soon as the feed delivers it |
| Who owns it | Whoever copied it | Assigned by a rule you set |
| First message | Typed by hand, if someone remembers | Approved WhatsApp welcome, where enabled |
| Listing context | Often lost in copy-paste | Stays on the lead record |
| Repeat enquiries | Spotted by luck | Easier to spot in one lead list |
| Source reporting | Rebuilt in Excel each month | Filter by source on any day |
Which 99acres fields should sync to your CRM
Before you switch anything on, decide what a "complete" 99acres lead looks like for your team. An enquiry with only a name and number forces the agent to ask, "Which property were you looking at?" That question alone tells the buyer you are not organised.
| Field | Why it matters | What to check in a test lead |
|---|---|---|
| Buyer name | Personalises the first WhatsApp and call | Spelling and full name come through |
| Phone number | The first call and WhatsApp depend on it | Country code and 10 digits are correct |
| Useful for brochures and documents | Present when the buyer shared it | |
| Listing or project | The agent knows exactly what was seen | Maps to the right project in your CRM |
| Locality and property type | Helps match alternatives quickly | Matches the listing, not a generic value |
| Enquiry time | Lets you measure first-contact time | Time zone and date are correct |
| Source tag | Needed for cost per visit and cost per booking | Shows 99acres, not "unknown" |
| Buyer's message | Often holds budget or timing hints | Full text is visible on the lead |
What a portal shares can depend on the listing type and your package. Treat this table as your checklist, not a promise of what every account receives.
How automatic portal capture works in Antoc
Antoc captures leads from property portals such as 99acres, MagicBricks, Housing.com and OLX, as enabled for your account. Source, campaign and listing context stay on the lead, so the agent sees what the buyer asked about before dialling.
We do not ask you to assume a particular technical method. Portal access differs by account, so the first step is to confirm with Antoc support which of your 99acres listings and fields will come through.
Once leads arrive, Antoc's lead management handles the rest: auto-assignment, follow-up reminders on web and mobile, and 1-click call and WhatsApp from the lead card.
Want to see this on your own leads? Book a free Antoc demo.
How to set up 99acres lead capture: 7 steps
1. List every active 99acres listing
Write down each live listing or project page, who handles it, and whether it is resale, rental or new launch. Old listings that still get enquiries are where leads quietly disappear.
2. Confirm enablement with support
Share that list with Antoc support and ask three things: which listings will sync, which fields will come through, and how repeat enquiries from the same number appear. Get the answers in writing for your team.
3. Map listings to projects
In the CRM, connect each 99acres listing to the matching project or property record. This lets you share the right brochure and match similar units if the first one does not fit.
4. Set auto-assignment rules
Choose one rule per listing group:
- By project or listing: the agent who knows the building gets every enquiry for it.
- Round robin: portal leads rotate across a small desk of agents.
- By locality: useful for resale teams split by area.
Always set a backup owner for leave days.
5. Switch on the instant WhatsApp welcome
With the official WhatsApp Business API enabled, an approved welcome template can go out the moment a lead arrives. Keep it short: name, property, agent name, and a question that is easy to answer.
6. Set follow-up reminders
The welcome message is not the follow-up. Set a reminder for the first call, and another for the next day if the buyer did not pick up.
7. Run a live test
From a phone that is not saved in your CRM, enquire on one of your own listings. Check that the lead appears, every field is correct, the right agent is assigned, and the welcome WhatsApp arrives.
The first five minutes after a 99acres enquiry
Speed matters because the buyer is comparing. If your WhatsApp lands while their portal tab is still open, you are part of the shortlist. If it lands tomorrow, another broker has already booked the visit.
A good welcome template for a 99acres lead reads like this:
Hi {{name}}, thanks for your enquiry on {{property}} on 99acres. I'm {{agent}} from {{agency}}. Are you looking to buy within the next 3 months? I can share the floor plan and price here.
Then the call. The agent should open the lead card, read the listing and message, and dial with one tap. A call that starts with "You enquired on the 3 BHK in Gota, 1,450 sq ft, east-facing" goes very differently from "Hello, you enquired on something?"
For a full breakdown of how to measure and cut your first-contact time, read our guide on why real estate leads go cold in five minutes.
How to check that no 99acres lead is missed
Automation is only trustworthy if you check it. Run this reconciliation every Monday for the first two months, then monthly.
- Pick the last seven full days as your date range.
- Count the enquiries for that range in your 99acres dashboard.
- Filter CRM leads by source "99acres" for the same range.
- Compare the two counts. Remember that one buyer enquiring on two listings may show as one lead or two, depending on your setup.
- Spot-check five random leads: name, phone, listing and time should match the portal.
- Filter for 99acres leads with no first call logged and assign them today.
- Send any gaps to support with examples (time, listing, buyer number) so they can be traced.
If counts match for four weeks straight, you can stop the parallel manual download. Not before.
Illustrative example: what one missed 99acres lead can cost
This is an illustrative example with simple maths, not a 99acres price or a benchmark. Use your own invoice and numbers.
Say an Ahmedabad resale broker spends ₹90,000 a quarter on portal listings and receives 300 enquiries from them. That works out to ₹300 per enquiry.
Now suppose a few enquiries on a ₹1.1 crore 3 BHK in Bopal were never called because they sat in someone's inbox over a long weekend. If your brokerage is 1% from the buyer side, one closed deal on that flat is worth ₹1,10,000. A single missed deal is worth more than the whole quarter's portal spend.
The two formulas to track every month:
- Cost per enquiry = portal spend ÷ enquiries from that portal
- Cost per site visit = portal spend ÷ site visits done from that portal's leads
The second number is the honest one. It tells you whether a portal sends buyers or just phone numbers. To compare 99acres against other portals on this basis, see our 99acres vs MagicBricks vs Housing.com comparison.
Measuring 99acres results inside the CRM
Once every lead carries a source tag, the CRM can answer questions that used to take a weekend in Excel:
- How many 99acres leads came in this week, and how many got a first call?
- Which listings get the most enquiries, and which get the most site visits?
- Which agent converts 99acres leads to visits best?
- How many 99acres leads were marked lost, and why?
Lost reasons are especially useful. If many 99acres leads are marked "out of budget" for one listing, the price on the listing may be wrong. If many are "already bought", your response time is the problem, not the portal.
A daily CRM report on WhatsApp and email, showing leads added and calls by staff, keeps this visible without anyone logging in to hunt for it.
Common mistakes
- Switching off manual downloads on day one, before a few weeks of matching counts.
- Sending all portal leads to the owner's phone "for now", which becomes permanent.
- Using a long, salesy welcome message that reads like a broadcast instead of a reply.
- Not mapping listings to projects, so agents cannot see what the buyer enquired on.
- Letting three agents call one buyer who enquired on three listings.
- Never marking lost reasons, so you cannot tell a weak listing from a slow team.
- Forgetting old or paused listings that still receive enquiries.
Getting started
Start with your highest-enquiry 99acres listings, confirm enablement with support, and run the live test before telling the team. Then add MagicBricks, Housing.com and your Meta forms so every source lands in the same list.
To see which other sources can feed the same lead list, browse the Antoc integrations page.
Read next
Frequently asked questions
Can 99acres leads go directly into a CRM?
Yes, if your CRM supports 99acres as a lead source and it is enabled for your account. The exact method depends on the portal and your package, so confirm with both your CRM vendor and your 99acres account manager. In Antoc, portal capture is enabled per account, so speak to Antoc support before you stop manual downloads.
Which details should come through with a 99acres lead?
At minimum you want the buyer's name, phone number, the listing or project they enquired on, the enquiry time and the source tag. Email, locality, property type and the buyer's message are useful extras. What the portal shares can vary by package, so run a test enquiry and check every field.
How quickly do 99acres leads show up in the CRM?
It depends on how the feed is enabled for your account, so do not rely on a promised number. Test it yourself: submit an enquiry on your own listing from a different phone, note the time, and note when the lead appears in the CRM. Repeat at different times of day.
Can I assign 99acres leads to specific agents automatically?
Yes. Most teams assign by listing or project, so the agent who knows the property gets the lead. Others use round robin across a portal desk. Whatever rule you choose, also set a backup owner for leave days and a reminder so the lead is not left without a first call.
Can a new 99acres lead get an automatic WhatsApp message?
Yes, through the official Meta WhatsApp Business API where it is enabled. You need an approved template, such as a short welcome that names the property and the agent. In Antoc, the welcome message can go out automatically when a new lead arrives, and the chat stays on the lead timeline.
What if one buyer enquires on three of my 99acres listings?
That is common, because buyers shortlist several options at once. Check how your CRM shows repeat enquiries from the same phone number, and make sure one agent owns that buyer. Three agents calling the same person about three flats looks disorganised and usually annoys the buyer.
Bring one real lead source. We'll show you the floor.
Book a free demo and bring one source — Meta, 99acres or a CP WhatsApp group. We'll set it up on a lead in front of you.
We build Antoc for Indian brokers and developers, from Pasadi Technologies Pvt Ltd in Ahmedabad. These articles come from patterns we see on real sales floors.
